PROformance Auto Start:

After many years of working in the car audio and 12 volt field, we decided to open an automotive customization shop right here in our home town of New Ulm, Minnesota.

In the beginning, we opened our doors in a small shop located at 117 North Broadway Street installing Compustar remote starters and car stereos.

Within a years time, we had outgrown that small building and had to move to our second location which was at 1800 South Valley Street. This location was great, minus the city noise ordinance which led us to have to move once again.

Out of respect, to make the city of New Ulm and it’s residents happy we decided that it was best to relocate to an industrial zone instead of staying in the commercial zone that we were currently in.

In November of 2017, we moved to our permanent home at 1218 N. Front Street New Ulm, Minnesota.

The building we are currently located in was a brand-new building built by Mike Kral Construction to fit our specific needs.

Original Shop

Current Location

PROformance - New Ulm

In our lobby we have an interactive Compustar display which allows the customer to test out different remotes to help make their decision on which unit best fits their needs.







Down the hall, is our demo room where most of our products are on display for our customers to get a visual. You can also listen to and experiment with different products before you buy them.

Remote Starters:

With a thousand plus remote starters installed and 10+ years of experience, you can feel confident having your remote start installed at PROformance Auto Start. Each installer has experience with a wide variety of vehicles. Different years, makes and models. All of our connections are soldered, no t-taps, butt connects or splicing. If there is a t-harness available for your vehicle, we use it. We do not feel there is a need for unnecessary hard wiring. Rest assured, even if your car is fresh off the lot or 20 years old, it will get the same great care and treatment as if it were our own.

PROformance 1 mile 2-way

Compustar Line of Remotes

We have a large install bay to accomadate multiple vehicles at one time.


One section of the bay is exclusively used for auto detailing which we do for a few dealerships in town as well as walk-in customers. We use high-end cleaners, protectants, a professional carpet shampooer and pressure washers. All vehicles are hand washed and waxed. Each vehicle is returned to the customer with that ‘brand-new’ feeling.
Our detailer has been detailing since 2015 and has a very keen eye and pays extra attention to detail making sure every customer is satisfied.

Subwoofer Repair:

Another portion of the bay is shared with our sister company, Directronix, which specializes in subwoofer repair.

Directronix refurbishes and recones customers subwoofers back to brand-new condition. The majority of these sales and services are done online and shipped around the world, but we also cater to our local customers as well.
With a wide assortment of parts on hand, Directronix can virtually fix any subwoofer. Whether you want a drop-in recone or a full subwoofer rebuild, we have the products to get the job done. Check out our website and store at

Custom Enclosures:

We have an on site wood shop to build all custom enclosures, from a standard subwoofer box to a walled set-up. We also have metal fabricating tools for customized bracing and or caged set-ups. From mild to wild, wood, steel or concrete, we can accomplish it all.

That’s right folks, for some of the extreme stereo builds, these products are necessary to reach the SPL level that the customer desires.

World Record Holder

Dan Horner has been setting world records for over 15 years. He has been featured in many magazines, newspapers and even on TV shows.